1927 The Return to Italy: Salvatore Ferragamo and the Visual Culture of the 1900s
May 19, 2017 – May 2, 2018
Salvatore Ferragamo Museum, Florence, Italy
Ninety years have passed since Salvatore Ferragamo’s return to Italy in 1927, after having spent twelve years in the United States. In 2017, to mark the anniversary of his homecoming, the Salvatore Ferragamo Museum has created an exhibition that presents an overview of Italy of the 1920s, which today we look at as a collection of ideas and experiments reflective of the decade and conducted through various art forms including painting, sculpture, decorative arts, fashion, and entertainment.
Ferragamo chose to settle in Florence thanks to the recognized centrality in the geography of taste and national style in a historic moment marked by many returns: return to order in the arts, to professional skill and craft, and to the great national tradition. Developed in chapters like a coming-of-age story, the exhibition focuses precisely on this trend in the culture of the period.
Curated by Carlo Sisi, the exhibition theme resembles the transatlantic journey that Ferragamo takes returning to Italy as a metaphor for his mental itinerary through the visual culture of Italy in the 1920s, from which he extracted the themes and works of art that influenced his poetic vision, either directly or indirectly. At the same time, it also encompasses all the cultural and social facets that distinguished Italy’s rebirth after the Great War, on the eve of the authoritarian regime imposed by Fascism.
1927 The Return to Italy opens today to the public and continues through May 18, 2018.