Visual Design: Visiting the Salvatore Ferragamo Museum
As part of the research and analyzation of “Brand Museums,” SACI’s Visual Design course is collaborating with the Salvatore Ferragamo Museum as a case study during the Late Spring and Summer Terms. This term, the course consists of students from Parsons School of Design and SACI students. With their instructor, Camilla Torna, along with Maria Antonia Rinaldi, the class recently visited the museum’s newest exhibition, 1927. The Return to Italy – Salvatore Ferragamo and Twentieth-Century Visual Culture.
They had a private tour of the exhibition by the Museum Exhibitions Coordinator of the Museo Salvatore Ferragamo, Paola Gusella. After the visit, they went to the offices of Stefania Ricci, Director of the Museo Salvatore Ferragamo where she explained the principles guiding the exhibition. Especially pertinent to the Visual Design course project are the principles of: 1) the birth of Made in Italy; 2) regionalism and diversity, 3) the “new” woman emerging in the 1920s and Ferragamo’s focus on her elegance, wellness, and personal style; 4) the Italian house; and 5) the dynamic of the body through comfort, dance, athletics, theater, and gesture. Each student will distill meaning from one of these principles and develop it into a broader narrative that can encompass contemporary issues.